But it’s apparently been preparing for this moment by trying to dominate the digital airwaves over the past few weeks.
The Tribune reported that in the 24-day period preceding the mass killing at Parkland, digital ad data company Pathmatics estimates the NRA spent about $11,300 a day—and that daily total more than quadrupled to $47,300 during the 24-day period following its obligatory period of mourning.
The NRA didn’t change its rhetoric or avenue of approach, the paper reported, but it did spend so much money that its ads began flooding the web, particularly Facebook and YouTube:.
... For the past year, the NRA had been ranked No. 706 by Pathmatics on its list of top YouTube video advertisers.
“It suggests that they’re buying ad time based off of presumed reach as opposed to audience,” he said.
In any case, if you’ve been seeing a lot of NRA propaganda flood your Facebook timeline or YouTube pre-roll ads lately, this is why.
It and other tech giants like Apple and Amazon are also increasingly under pressure to boot the NRA’s TV channel. »