Facebook is an enormously powerful corporation, harnessing both the self-disclosed and gleaned personal data of over 2 billion people. Its user-base is larger than the population of any country. The company is all pervasive online, tracking and profiling users and non-users alike. Cracking the Code looks at the insides of this giant machine and how Facebook turns your thoughts and behaviours into profits—whether you like it or not. And it’s not just a one-way transaction either. Cracking the Code also explains how Facebook uses vast troves of web data to manipulate the way you think and feel, as well as act—all in the sole interests of Facebook, masquerading as “community.” What are the social implications of this—when one company basically controls the insights and experiences of the entire online world, with extremely personalised and targeted social and behavioural engineering on a scale never before seen?
david-standridge1 on March 24th, 2018 at 00:09 UTC »
I can't believe anyone is surprised.. I can't believe people don't already distrust everything in the fist place.
DoktorFreedom on March 23rd, 2018 at 22:52 UTC »
I manipulate them back tho. I always answer those quizzes with deliberately false answers. My fav vegetable isn’t actually Artichoke! Suckers.
Nic-Cagee on March 23rd, 2018 at 22:22 UTC »
You’re really preaching to the choir here