Dubbed clean meat, the efforts are distinct from "fake meat," like the soy protein "chicken" you can find in your grocery store today.
Unlike Morningstar or Boca Burgers, clean meat really is meat; it just grows in a lab instead of being part of an animal.
"It just has to be meat.".
said Josh Tetrick, CEO of clean meat start-up JUST, who already tasted success with JUST Mayo.
Right now clean meat is much more expensive to produce than traditional meat because of scaling and infrastructure.
The land, feed, farmers, slaughterhouses and transportation are already in place to produce meat from dead animals.
Growing clean meat may be more efficient and will require less total marginal costs in the end, but until the systems needed to grow clean meat on a large scale exist, it will be more expensive. »