Environmental initiative: Adidas sold 1 million shoes made out of ocean plastic in 2017

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CLOSE Adidas has unveiled a pair of new limited-edition sneakers, which are resistant to both beer and vomit. The Germany company unveiled the shoes just in time for Oktoberfest. Buzz60

The Adidas UltraBOOST X All Terrain & UltraBOOST All Terrain. Driven by innovation and style, each design is injected with adidas’ ground-breaking technologies including BOOSTTM, the Continental Stretchweb outsole, splash-repellent adidas Primeknit and reflective elements to support and protect runners regardless of weather conditions. (Photo: Adidas)

Adidas sold 1 million shoes made out of ocean plastic last year, CEO Kasper Rorsted told CNBC on Wednesday.

The German sportswear giant launched last year three new versions of its UltraBoost shoe made out of plastic found in the ocean. It teamed up with environmental initiative Parley for the Oceans to create the shoe.

At the time, Adidas said it wanted to create a million pairs of the UltraBoost shoes.

"We last year sold 1 million shoes made out of ocean plastic," Rorsted told CNBC in a TV interview.

Each pair of shoes reuses 11 plastic bottles.

Adidas reported quarterly earnings on Wednesday in which it said it expected another year of sales and profit growth, but at a slower pace than in 2017.

© CNBC is a USA TODAY content partner offering financial news and commentary. Its content is produced independently of USA TODAY.

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Old_Deadhead on March 14th, 2018 at 15:16 UTC »

Sort of misleading. From Adidas' website...

This product is created with yarn made in collaboration with Parley for the Oceans. Some of the yarn features Parley Ocean Plastic™ which is made from recycled waste, intercepted from beaches and coastal communities before it reaches the ocean

The plastic isn't from the ocean, but it was, in theory, prevented from going into the ocean.

Edit: Further research from /u/Helpful_guy (very appropriate username) gives a more detailed origin of the plastic!

https://www.reddit.com/r/UpliftingNews/comments/84dfwi/environmental_initiative_adidas_sold_1_million/dvoszid

LegendaryFalcon on March 14th, 2018 at 15:13 UTC »

Each pair of shoes reuses 11 plastic bottles.

That means 11 mil plastic bottles were reused and there's many more. This is serious.

DeanCU on March 14th, 2018 at 14:32 UTC »

The shoes are still expensive! It must be expensive to convert that plastic I guess.