The Cloverfield Paradox, which Netflix acquired from Paramount and then sneak-released it after the Super Bowl on February 4, drew an average of 2.8 million viewers per minute in its first three days.
That audience was less than one-third of the 11 million viewers collected in the first three days by Will Smith sci-fi title Bright, according to Nielsen’s SVOD Ratings report, which measures only U.S. viewing.
There is also an important qualifier that should be added to that comparison, however.
In its initial seven days of availability, the Cloverfield sequel pulled in 5 million average viewers.
In its first three days, it totaled 1.2 million viewers on average, reaching 2.5 million in its first seven days on the platform.
Carbon‘s audience also shrunk pretty dramatically from the premiere to the finale, starting off with a seven-day average of 5.9 million viewers.
By Episode 10, that had dwindled to barely 1 million. »
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