The Daily Populous

Wednesday January 24th, 2018 day edition

image for Why Are So Many of Today’s Logos Wordless?

With increasing frequency, MasterCard said, it would do away with using its name in the logo entirely.

The focus would be more on the symbol than the words.

MasterCard’s move reflects a wider shift among some of the most widely recognized global brands to de-emphasize the text in their logos, or remove it altogether.

Nike was among the first brands to do this, in 1995, when its swoosh began to appear with the words “Just Do It,” and then without any words at all.

Additionally, visual cues can travel across borders more easily, because they eliminate the need for translation.

A recent survey by the public-relations firm Cohn & Wolfe found that four-fifths of global consumers now consider brands neither open nor honest.

“It is harder to appeal to them than it used to be, and they tend to see through overt marketing pitches.” »

Ursula K. Le Guin, Acclaimed for Her Fantasy Fiction, Is Dead at 88

Authored by nytimes.com

There she met and married another Fulbright scholar, Charles Le Guin, who survives her.

On their return to the United States, she abandoned her graduate studies to raise a family; the Le Guins eventually settled in Portland, where Mr.

Le Guin is survived by two daughters, Caroline and Elisabeth Le Guin; two brothers, Theodore and Clifton Kroeber; and four grandchildren. »

Somebody Already Shoplifted at Amazon’s New Grocery Store

Authored by grubstreet.com
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Amazon’s cashierless store of the future opened yesterday to great fanfare.

But CNBC tech reporter Deirdre Bosa might not be Amazon’s favorite person right now.

It appears she’ll go down as Amazon Go’s first-ever shoplifter, a feat she achieved just hours into the store’s grand opening:. »

‘Stranger Things’ Season 3 Will Introduce New Evil, Give Poor Will Byers a Break

Authored by collider.com
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OK, Hopper’s still probably going to be pretty handsome, but it sounds like poor Will Byers is finally getting some much-needed R&R.

“We’re not going to put Will through hell for a third season in a row.

While we won’t get answers until late 2018, early 2019 when Season 3 premieres on Netflix, the Stranger Things writers room has already charted out the entire season. »

Missouri man mistakes neighbor’s house for his own, kills homeowner thinking he was an intruder

Authored by kplr11.com
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- A Missouri man was charged with involuntary manslaughter after he allegedly went to his neighbor’s home, thinking it was his own, then choked the homeowner to death.

Police believe Michael G. Augustine was drunk at the time he allegedly killed 60-year-old Clifton King, according to WDAF.

During the incident, Augustine called 911 to report that he had an intruder in a choke hold. »