YouTube removes Logan Paul from top-tier Google ad platform, YouTube Red projects on hold

Authored by polygon.com and submitted by KinnerNevada

YouTube is beginning to punish Logan Paul in the wake of controversy.

The company announced today that it will not move forward with a planned YouTube Red movie that Paul was supposed to star in at this time as the project is on hold. The Thinning: New World Order was supposed to be the sequel to Paul’s 2016 YouTube Red movie, The Thinning. A YouTube representative also confirmed to Polygon he is removed from Google’s top tier preferred ad program.

“In light of recent events, we have decided to remove Logan Paul’s channels from Google Preferred,” a YouTube representative said. Additionally, we will not feature Logan in season 4 of ‘Foursome’ and his new Originals are on hold.

Paul was the subject of internet-wide backlash after he uploaded a video on Dec. 31, 2017 during a trip to Japan, in which he discovered and filmed the body of man who appeared to have recently committed suicide. Paul later removed and apologized for the video, before announcing on Jan. 4 that he was going to take some time away to reflect.

On Jan. 9, more than a week after Paul uploaded the video, YouTube released a statement condemning it, writing that it was looking into “further consequences” for Paul. The video technically broke YouTube’s community guidelines, which prohibit the use of graphic content and violent imagery. YouTube confirmed it issued a strike to his channel.

Paul’s punishment is similar to what happened to PewDiePie in February 2017. Following backlash over a video that featured anti-Semitic content, YouTube canceled the second season of Scared PewDiePie, his YouTube Red series. Since the Paul controversy, PewDiePie has repeatedly said that if Paul remains unpunished, PewDiePie should be allowed to release the sophomore season of his show, which he claims is already finished.

Mirror_Sybok on January 11st, 2018 at 04:03 UTC »

I remember when YouTube was just a place where I could watch a cat growl while licking itself.

Not-another-joe on January 11st, 2018 at 01:32 UTC »

I hear they cancelled scare Logan 2.

steamedpunk on January 11st, 2018 at 01:07 UTC »

Didn't know what preferred ad partner was so I googled

Google Preferred aggregates YouTube's top content, such as Michelle Phan and Good Mythical Morning, into easy-to-buy packages for brand advertisers.

Google Preferred offers brand advertisers access to the most popular YouTube channels among U.S. 18- to 34-year-olds. Brands using Google Preferred choose from 12 lineups—or packages of channels—across categories such as Beauty & Fashion, Entertainment & Pop Culture, or Foods & Recipes and share their messages alongside some of the most engaging and brand safe content on YouTube.

By taking advantage of Google Preferred, brands get access to among the top 5% of content on YouTube, reach the highly coveted 18- to 34-year-old audience, and receive the measurement results they need to maximize the impact of their campaigns.

https://www.thinkwithgoogle.com/products/google-preferred/