They approached Charles Schulz, creator of Peanuts, for permission to use Snoopy as their mascot for safety.
Snoopy and Charlie Brown supervise Mission Operations Control Room on the first day of the Apollo 10 mission from above Capcom Charlie Duke's station.
The choice of Snoopy makes sense — aside from his floppy-eared adorableness, Snoopy had a long history of dreaming of flight.
Sure, he usually envisioned a biplane dogfighting the Red Baron, but add a fishbowl-helmet and he was ready for space.
With his creator's blessing, NASA would have an approachable, charismatic advocate for safety, like Smokey Bear but cuter.
Silver Snoopy travels to space, then comes home to live with a civilian who made it possible.
One of the first sketches of Snoopy joyfully exploring space with his fishbowl-helmet was transformed into a silver metal pin. »