So I feel a peculiar and vigorous bond with the 7,500 people who, so mesmerized by the idea of buying a video game, sold their souls to the UK gaming retailer GameStation.
Well, please check your own soul compartment, just in case you might have inadvertently sold its contents while ordering up a new Xbox 360.
They do not want merely to steal your soul and make off with it into the digital night.
They want you to take stock of your spiritual situation and consider just how venal a human you have become.
In this case, the retailer not only offered a simple box to tick in order to opt out of the soul sale.
It even offered an incentive of a voucher worth five British pounds for merely paying attention to their legalese.
Or will some bright and spiritual spark at Goldman Sachs invent a new financial instrument: the Soul Default Swap?. »