The streaming giant has renewed the Duffer brothers' breakout hit Stranger Things for a third season.
Nielsen also found that 361,000 Netflix subscribers streamed the entire nine-episode second season within 24 hours of its debut.
Stranger Things 2 also was crowned the most popular show in the country, according to data company Parrot Analytics.
Still, even without ratings from Netflix, Stranger Things ranks as the service's biggest franchise.
The series, which collected 18 Emmy nominations (taking home five) is pulling Netflix into a new business with a series of licensing deals for clothing, posters, toys and collectibles.
First bursting with immediate impact in July 2016, Stranger Things most recently released its nine-episode second season in October, arriving days before Halloween.
In the context of the show, Stranger Things 2 took place slightly less than a year after the events of the first season. »