Remaining fur items to be auctioned as luxury brand prioritises sustainability and follows Armani’s 2016 lead.
Gucci will go fur-free next year and auction off all its remaining animal fur items, the Italian fashion house’s president and CEO Marco Bizzarri has announced.
The changes will come into force with the brand’s spring-summer 2018 collection, Bizzarri said during a talk at the London College of Fashion.
Gucci’s president said on Wednesday the move demonstrated “our absolute commitment to making sustainability an intrinsic part of our business”.
Bizzarri said the new approach was made possible thanks to Gucci’s creative director, Alessandro Michele, who was appointed in 2015.
As part of the change a charity auction of the fashion house’s remaining animal fur items will be held, with the proceeds going to the animal rights organisations Humane Society International and LAV.
The new decision by Gucci comes after fellow Italian brand Armani announced in 2016 that it would no longer feature fur in its collections. »