The North American preview number for “It” is the third-largest for 2017, trailing only Disney’s “Guardians of the Galaxy Vol.
2,” at $17 million, and “Beauty and the Beast,” with $16.3 million.
It’s also the largest gross for a horror movie, for an R-rated title, for a September release, and for a film based on a Stephen King book.
Box office expectations have been sky-high for “It” following a dismal late summer, with forecasts of at least $65 million at 4,103 theaters.
PostTrak data from comScore showed strong audience reaction to “It” previews, with 48% calling the movie “excellent” and another 38% rating it “very good.”
Made for about $35 million, “It” stars Bill Skarsgard as the evil clown Pennywise who terrorizes children in Derry, Maine.
The romantic comedy, which carries a price tag of about $15 million, is expected to make $10 million from 2,940 locations. »
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