Though the distillery was nearly 100 years old, the Lynchburg company was still a small, regional brand, moving roughly 150,000 cases annually of its black-labeled Tennessee whiskey.
By the end of 1956, however, that figure had doubled, and a shortage was taking root that would delay the export of Jack Daniel’s for almost two decades.
That friend was Frank Sinatra, a dedicated whiskey drinker who took his Jack on three rocks with two fingers and just a splash of water.
While the title didn’t exist as we now know it, Sinatra was, in a manner of thinking, Jack Daniel’s first brand ambassador.
“If Frank Sinatra was in town, you made sure a case of Jack was in his dressing room.”.
With that idea in mind, Arnett set out to make a whiskey in the style of vintage Jack Daniel’s.
“Frank was the first person who was not a Jack Daniel’s relative or employee who had his own bottle.”. »