After Donald Trump stepped into the White House, the novel 1984 flew off the shelves and became the number one bestseller on Amazon.
Now almost 200 cinemas around the US and other parts of the world are planning a simultaneous screening of George Orwell’s dystopian classic in protest at the new President.
“In particular, this undermining of the concept of facts and the demonisation of foreign enemies [by the Trump administration] really resonate in 1984," Mr Skolnick told Al Jazeera.
“No one is suggesting that we’re living in Orwell’s world.
But the road to that world is people just becoming disengaged and allowing their government to do whatever it wants.”.
Most of the cinemas participating in the protest will donate a portion of the proceeds to civil rights and community organisations.
The film version of 1984 was released the same year and stars John Hurt.